Check out our latest articles

Your Slogan Here

The invention of Slogan Once you saw those slogans you knew right away that is “Nike” and “McDonald’s” Right?That’s for […]

Read more

What’s your Starbucks holiday favourite drink ?

Mine is, Grande Iced Skinny burnt Caramel Macchiato. When you love someone, you gotta care about them share their interests, […]

Read more

What is a Sales Funnels

Want to gain money easily?? If you want to build A house consisting of 10 floors, start with the first. […]

Read more

Blog

Your Slogan Here

The invention of Slogan

Once you saw those slogans you knew right away that is “Nike” and “McDonald’s” Right?
That’s for more than 100 years, companies have used slogans in their advertisements.
Both of great corporations and small businesses have used remarkable phrases to tell the world what makes their product or service special or different from others.

When it’s done well, a slogan can become the main feature of a company’s identity, But, if it done poorly, a slogan can send the wrong message and literally drive customers away.

Business definition of slogan

In business, a slogan is “a catchphrase or small group of words mostly less than five words that are combined in a special way to identify a product or company.”
Simply said, it’s a mini-statement about your business. The goal is to leave a key brand message in a consumer’s mind, that tells them the benefits they can expect when choosing your product or service, or establishes your company brand.

Most slogans are catchy, declarative phrases that use devices such as metaphors, alliteration or rhymes with simple, vibrant language. In most cases, slogans don’t actually mention the company name or product, but they focus on what the company or product does and how it is different from anything else on the market.
This helps customers remember you and your company when they are shopping for the product or service you offer.

Importance of a great slogan and taglines

● Brand Positioning:
A unique logo, catchy slogan and the brand name are the three key components of brand identity. So having a catchy and memorable slogan would definitely help in creating your brand recognition in the market. Based on the tone and language of the slogan, your brand will be positioned in the targeted market.

● Better Customer Relations:
Slogans have dependably been treasured as the extension to fill the gap between a business and its customers for a long-lasting relationship. Customizing brands with advertising slogans can help the audience to recall the business that in turn eventually makes them develop a positive attitude towards your brand.

● Being Unique:
Having a distinctive ad slogan makes your brand different from others. It creates a unique identity of your brand which lasts in people’s mind. They can identify your brand with the slogan event without the product or brand name. For instance “I’m lovin it” reminds everyone of McDonald’s almost instantaneously.

● Increase The Demand:
A slogan has the aim to tell a lot about the product like what is product all about, what its qualities are and what the audience can benefit from it. In short, it is the way people look at a product. So its an effective way to make your product desirable in the market.

Slogan and Branding Bond

By https://dribbble.com/noamweiner

When you develop an effective advertising slogan, A slogan that’s memorable and gives an accurate picture of what your business is all about.
The slogan becomes an important part of your brand. An advertising slogan reveals a lot about your company, especially when the slogan reveals something about your prices, services or what customers can expect. Sometimes the slogan reveals even more, such as a technology company slogan that emphasizes its differences, or a shoe company that encourages customers to reach for their goals. These slogans build a brand identity that sets the company apart, drawing customers who want to experience the benefits of that brand.

What it takes to create great slogan

By https://dribbble.com/noamweiner

1- Keep it short and simple :
try to design it in a basic simple image so anyone can understand it and keep your message short, direct, worthwhile and global.

2- Be consistent :
Consistent branding is key whether you’re a small business or household name. Make sure your business slogan complete your existing logo, company name and projected image.

3- Focus on what makes you different :
Figure out what your unique selling proposition is and use it.

4- Make it timeless :
You have to change with the times, but when you’re working on a slogan you want to think of its longevity.

5- Show your basic identity :
Your slogan shouldn’t be a mystery! You want a slogan that tells your audience what your business is without needing any additional information .

6- Consider your target market :
You’ll also need to consider if your customers are local, national or international.

Strongest slogans you can learn from

● Just Do It. (Nike)
● I’m Lovin’ It. (McDonald’s)
● Finger Lickin’ Good. (KFC)
● Melts In Your Mouth, Not In Your Hand. (M&Ms)
● Apple: “Think Different.”
● L’Oréal Paris: “Because You’re Worth It.”
● California Milk Processor Board: “Got Milk?”
● BMW: “Designed for Driving Pleasure.”
● Tesco: “Every Little Helps.”

What’s your Starbucks holiday favourite drink ?

Mine is, Grande Iced Skinny burnt Caramel Macchiato.

When you love someone, you gotta care about them share their interests, call them in the names they love, make them feel as a member of your family.
We mean the importance of human relations investment. How can we gain the unbreakable bond with our customer through the theory of human experience?

Most of us love coffee, it’s the most popular drink in the world.
But, what is the secret behind people prefer starbucks coffee than any other coffee store?

Maybe starbucks products are high-priced , maybe there are other good tasting products more than starbucks but anyway ,every year, Starbucks sells 2.3 billions of cups of their products,
It’s a great number, Isn’t it ?

What does Starbucks do to make it different from the others?

Simply they “ inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.”

“It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique.”

That is their mission, their marketing strategy. To do the great call to action with their consumers.They built a community of loyal customers.

It’s just a moment, just one hand reaching over the counter to present a cup to another outstretched hand.
But it’s a connection. Not just a reaching hand.
They make sure everything they do honors that connection, from their commitment to the highest quality coffee in the world, to the way they engage with their customers and communities to do business responsibly.

“ You are the event ”
From their beginnings as a single store over forty years ago, in every place that they have been, and every place that they touch, They have tried to make it a little better.
Starbucks does deals with consumers by direct customer experience so they put themselves in “ the third place ” in the market. They aren’t the basic type of coffee shops that you must have a drink and they aren’t as home and they aren’t your business place, they’re just a place that you can take a drink in it and do your activities, meet your friends ,take a rest, do nothing or sit alone in it.
They depend on your individuality, so they care about some steps showing through their style like:

1 – they use circle tables instead of rectangles because you feel they respect your personality.

2 – you can spend a long time without ordering a new drink unless you want that.

3 – It feels comfortable, Emotional and sensual because they use suitable music, colors, Smell inside the branches.

4 – The services! first they ask about your name? and write it on the cup then call the order through the names, What a great way to break the familiarity barrier with customers, Right?
Not just that, they also have a wonderful thing, that you can create your own drink with your special qualities.

5 – Starbucks has shifted from such coffee to other drinks, so they redesigned their logo in 2011 and deleted the word “coffee”

6 – they market for themselves through themselves. They Mainly depend on doing marketing through their branches and customers, for example they use ” instagram ” platform Significantly and ask customers to share their pictures with their products or in their branches, they have less use but are attractive in social media speech they simply make you get interacting and gives feedback with all happiness.

Starbucks had succeeded in being a strong name in the market because they invest on the human by the method of consumer behaviour studies,
and who invests in humans with right researches, plans and good strategies, will never lose.
Let’s take a step back …

At the beginning of this article we mentioned Starbucks as a case study for how they are a successful and known brand and we reasoned that they’re using the consumer behaviour in their marketing strategy, but now we will discuss more details about the academic process in it.
(Definition, Factors and Importance)

Definition :

In a basic form, consumer behaviour is the study of what and why customers do to purchase products and how they select, buy and use. What are their incentives? What is appropriate for them?

It’s the process that marketers can expect their needs by studying their purchasing Orientations.
Simply, Customer behaviour is the case study of customer attitude in purchasing processes, their need , things they dispose
their underlying motives for those actions.

Factors :

To understand someone wants , we need to know the factors that affect them. We have 3 main factors essential to be aware of:
Psychological Factors :
In daily life, consumers are being affected by many issues that are unique to their thought process. Psychological factors can include understanding of a need or situation, the person’s ability to learn or understand information, and an individual’s attitude. Each person will respond to a marketing message based on their perceptions and attitudes. Therefore, marketers must take these psychological factors into account when creating campaigns, ensuring that their campaign will appeal to their target audience.
Personal Factors :
Personal factors are features that are specific to a person and may not relate to other people within the same group. These features may include how a person makes decisions, their unique habits and interests, and opinions. When considering personal factors, decisions are also influenced by age, gender, background, culture, and other personal issues.

Social Factors :
Influencers are quite diverse and can include a person’s family, social interaction, work, or any group of people a person affiliated with. It can also include a person’s social class, which involves income, living conditions, and education level. The social factors are very diverse and can be difficult to analyse when improving marketing plans.
However, it is critical to consider the social factors in consumer behaviour, as they greatly influence how people respond to marketing messages and make purchasing decisions. For example, how using a famous spokesperson can influence buyers.

Those 3 main factors are important for understanding the market but it’s have much methods like as:

⦁ Undergoes a constant change.
⦁ Varies from consumer to consumer.
⦁ Varies from region to region and country to country.
⦁ Information on consumer behaviour is important to marketers.
⦁ Leads to purchase decisions.
⦁ Varies from product to product.
⦁ Improves standard of living.
⦁ Reflect status.

IMPORTANCE:

The importance of knowing the customer behaviour is that we can analyze his next move and what makes him take this move, it enables you to create and appropriate climate for attracting him:

⦁ What consumers think and how they feel about various alternatives.
⦁ What influences consumers to choose between various options .
⦁ Consumers’ behaviour while researching and shopping.
⦁ How consumers’ environment (friends, family, media, etc.) influences their behaviour .

Finally ,As a customer, what is the brand that cares about you the most?

What is a Sales Funnels

Want to gain money easily??

If you want to build A house consisting of 10 floors, start with the first.

That also happens in marketing.
It’s not a traditional planning method, it’s very unique to the correct purchasing process from the point of advertising to the buying action.

Sales funnel

Sales funnel is a marketing term that lets you get details about the journey of converting your potential customers into leads and buyers.

Hard truth: You will start with a huge number of potential customers. then they become smaller. then there are fewer numbers who will actually buy your product.

In a simple way, you let them know about your products through your advertisements which increases your brand / product awareness
The next step is how they think about your products, its advantages and disadvantages and price.
They are now interested in you and at the end they start the third step taking a decision about ordering or cancelling and from this point they get in the last step action of buying.

Why is the sales funnel important?

⦁ Understanding the concept of sales funnels is important because it’s a useful model for imagining the customer journey from initial awareness all the way through conversion. The sales funnel provides a useful frame through which you can analyse your business and identify areas for improvement.

⦁ Understanding sales funnels helps in finding the holes in the funnel and the places where visitors drop out and never convert.

⦁ If you don’t understand your sales funnel, you will not be able to optimize it. You need to understand that you can influence how visitors move through the funnel and whether they eventually convert.


Features sales funnel can do with your own business

⦁ Help you pick a marketing strategy.
⦁ Help you know how to relate to your customers.
⦁ Help you generate more sales.
⦁ Gives you an advantage against other newbie entrepreneurs.
⦁ Help you improve methods you can grow your business.

We have Four stages for a successful sales funnel

Awareness:

The first stage is awareness, you are aware that creating quality information about them catches customer attention but it is very important, if you are aware in the right form and contact with their real needs, they may buy immediately.

Interests:

After you’ve created quality information in the awareness stage, you’ll find those who are even more interested and then they become prospects that are active. They return and voluntarily choose you to continue to learn from.
In this step you’re connecting with you customers they’re interested in your products.

Decision:

By this stage, Customer probably had made a decision about ordering or not. They know you and get interested in your deals so now they are making the decision about buying, if your product was suitable for them, they will make the decision and deal with you.

Action:

Now that they took action, keeping in touch with them will help you to keep them loyal customers.

You want to create a sales funnel now and fast. Don’t worry. It’s not as difficult as it might seem, ask for your free copy of “Creation of sales funnel”

Click here to inter your email and we will send you the PDF

Comments