All too often, people tend to underestimate the power that words can have when trying to increase their marketing success. Simple, catchy phrases can be enough to garner interest, and something as easy as changing one word in a sentence can have a huge impact on how well a product sell.
People like words that flow, words that make them feel good, and words that spark their curiosity. When businesses focus more on sculpting their product language to form a clear image in their customers’ minds, they find that their customers are more receptive to buying the product.
This is because people like to believe in what they are buying. If they have an exact vision of what they’re going to get, they are more willing to trust in the product and commit to buying it.
Power words are words that smart copywriters use to trigger a psychological or emotional response. They’re called “Power Words” because they are so persuasive that people simply can’t resist being influenced by them!
But power words aren’t just for copywriters. They can be used by any marketer even inexperienced ones, to motivate people to take a specific action on their website.
Whether you want to entice your visitors to read a blog post, select into your email list, or click “Buy Now” button on your sales page, power words are the quickest and easiest way to increase your processing average.
The value of repetition
Repetition is a tool that doesn’t get used as much as it should. People are more likely to remember details if they are exposed to them over and over again.
That’s why companies like Nike, with their slogan “Just Do It”, stand out from the crowd you see this slogan on most of their merchandise and in every commercial they have. It’s a simple, three-word phrase that is now associated with their brand.
Find a way to sneak in a repetitive phrase or description in your marketing and you will create an association, which will exceed the general reach of your marketing by finding its way into other parts of your customers’ lives.
The SYNONYM mechanism
Finding the right word can be a chore sometimes, but the right word can change the entire flow and have the biggest impact of a sentence. Consider this example:
“Our wires will make it through any type of weather.” vs. “Our wires will survive the toughest of storms.”
Which wires would you buy? These sentences create two very different pictures. The second one appeals to the more visual side of the mind, leaving a more lasting impression on the customer. Not to mention that it flows better and is easier to read.
That’s your job as a marketer, to appeal to the customers’ impulsive nature. Words are the bait and the product is the hook that seals the deal. Using these tools, it will be impossible for them to ignore.
Do you want to add some power words to your marketing plans?
Here are some supplies of them that you can use to trigger just about any emotion, for any diversion goal.
Avarice is the natural human tendency to want one more stuff than we actually need.
These power words can trigger that tendency by playing on scarcity and loss aversion, or simply by making something sound more important.
Sale ends soon
Don’t miss out
According to curiosity theory, it is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating.
These power words will make your blog post headlines, email subject lines and landing page headlines impossible to resist.
Off the record
Be the first
Become an insider
Behind the scenes
laziness is the avoidance of work! people are not motivated to do more than the absolute minimum work to achieve their online goals.
Use these power words to make your leadership sound more acceptable, to make your products sound more useful, and to make your headlines more enticing.
Fill in the blanks
In less than
In record time
Nothing to it
Piece of cake
Researchers have found that vanity is one of the chief driving forces that lead to purchase decisions.
The fact is, we buy things because of how we think they will make us look: both to others, and to ourselves. And it’s not just that we want to look good physically, but we also want to look successful.
For example, “hero”! Customers love getting positive attention and compliments, so of course they would love to be seen as the “office hero”.
At the top
Trust is really what content and email marketing is all about.
Whether you are writing blog posts, creating signup forms, sending emails, or tweaking your product pages, the real aim behind all of that is to build trust bond between the consumer and your brand.
Try before you buy
No strings attached
Anger has a huge impact on our perception, reasoning, and decisions. It makes us irrational, which can drive to choices that actually have no bearing on the thing that initially made us angry.
Be careful! thrilling up the emotion of anger in your visitors and customers is a bad idea, when it is targeted at your company. However, it can also work for you, if the anger is directed at something else.
Advertisements that use anger have been shown to be highly effective. Studies say anti-smoking TV commercials that used anger to appeal to the viewer’s emotions were more persuasive than those that used sadness.
Is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe and keeps us alive.
If you want to inspire your readers to take action use these power words to make them fearful of what might happen if they don’t.
Be careful, make sure you don’t completely paralyze them with fear So, always provide an actionable solution to their problems and fears.
Don’t be a slave to the endless grind of testing when you can simply copy the words that the experts use.
Power words are a cinch to implement, and they work like magic. With this complete list, you are now equipped to turbo charge your conversions in record time!