The first step implied creating a brief to understand Alexander Pino's role as a SunRun Consultant. This means learning his business’ features, attributes, and goals to implement the best plan. He wanted to use organic social media content and paid ads to boost his brand's visibility and generate leads.
Currently, most people know that non-renewable sources of energy are substantially harmful to the environment. Families with the economic resources and the will to diminish their carbon footprint could be interested in using renewable energies in their homes.
That's how SunRun gets involved in solving the crisis innovatively. Alexander Pino is a proud SunRun consultant working to create solar energy for various residential solar energy systems and support customers in their switch to clean energy.
The Third Step
We then began the client acquisition process by running a custom marketing campaign that consisted of positive reputation management and qualified prospects’ generation.
The campaigns performed excellently; we generated 167 leads and reached 36,616 prospects.