The first step implied creating a brief by performing a lengthy study on the company’s features and recognizing the goals they aspired to achieve in the next 12 months.
CLA was destined to be different.
Nearly every industry has changed in the past 20 years, while consulting firms have stayed the same. They propose every project with a one-size-fits-all approach, charging by the hour. That’s good for the firm, but is it suitable for their client's project and company?
We knew we could do better. For two decades, we have engaged with our clients differently, customizing plans and proposals at our own expense. CLA agreed with our strategy for success and began redefining the values needed to support each of their projects. Their goal was to create a new brand identity and generate new clients for mortgage brokerage.
The goal was to create a new business brand and generate new clients for CLA with the main focus on mortgage brokerage period.
The second step was branding.
We developed this business's brand by recommending and creating the ideal image to attract their target client.
The font choice represents clarity and professionalism, which are vital qualities for the company’s image.
Our goal was to create a legible logotype with the addition of a connection symbol recognized in consulting businesses.
The Third Step
We then began the client acquisition process by running a custom marketing campaign to promote positive reputation management and qualified prospects’ generation.
Social Media presence
1- Social Media Posts
The social media strategy developed for CLA Consulting consisted of optimizing their social profiles and posting promotional content that educates readers and persuades them to find out more about how CLA can help them boost their financial and commercial situation.
The Fourth Step
Finally, we created a customized workflow for CLA’S customers so the business could stay in touch with their needs, offer them the best results, and never let them miss out on promotional rewards.
We developed an easy-to-use CRM design for CLA’s needs so they could easily manage their clients and prospects and put all our marketing efforts to great use.