ZAS Air Group

The first step was to meet with the owners of Zas Air Group to create a brief in which we could understand the brand’s features and goals for the next 12 months.

Brief Conclusion

Established in 1976, Z-Aviation Services (ZAS) recognized the need to represent and protect foreign carriers’ interests during their operations worldwide, and that is what they’ve been doing ever since. They had fulfilled a gap in their global industry, and approached us when they were ready to expand.

ZAS Air Group fdg

The second step was brand development.
This involved identifying the business's ideal image with our marketing and design services to attract the perfect target client, resulting in a well-known brand identity.

Brand Guidelines

1- Logo options and process

We designed the logos and visual identities for each Zas branch according to their industry and the attributes that identify and set them apart from the competition.

ZAS Air Group

ZAS Aviation logo renovation

Old logo

New logo

ZAS Air Group

Sky Culinaire logo proposal
Proposal A

Font

Exodus

Representing class and freedom, Exodus is a display serif typeface with luxurious lines and unique ensemble of characters.

Colors

  • Grape : Means royalty, quality & richness.
  • Ziggurat : Accent color.
  • Eden : Means friendliness, wealth and freshness.

Concept

Combining a cloche lid with wings, we represented the brands catering services and flight.

ZAS Air Group

Sky Culinaire logo proposal
Proposal B

Font

League Spartan

The font choice gives the brand a welcoming world class look.

Colors

  • Venice Blue: Represents friendliness, dependability & Trust.
  • Mid Gray: Accent color.
  • Tropical Blue: Sky color
  • Alizarin Crimson: Represents confidence, desire,

Concept

Here we combined a plane image with a fork and spoon symbolizing their in-flight catering services.

ZAS Air Group

Sky Culinaire logo proposal
Proposal C

Font

Futura Md BT

The font choice provides a friendly, professional, and appealing look.

Colors

  • Bunker: Represents richness, power and elegance.
  • Iron: Accent color.
  • Sorrell Brown: Accent Color.
  • Dallas: Represents reliability, honesty and warmth.

Concept

Combining a plane shape with a cloche, we portrayed their in-flight catering services.

ZAS Air Group

Le Gout logo proposal
Proposal A

Font

Dynalight

The font choice represents class, and elegance. Its dynamic high-speed script loaded with curves and soft angles makes for an eye-catching typeface.

Colors

  • Crete: Means royalty, quality & richness.
  • Pantone Black: Slogan color

Concept

This design is based on smooth script that gives an elegant, French, classy look.

ZAS Air Group

Le Gout logo proposal
Proposal B

Font

Abril Fatface

This font choice displays both neutrality and a strong presence that demands attention.

Colors

  • Cardinal: Represents friendliness, dependability & Trust.
  • Madras: Accent color.
  • Blue Chill: Sky color.
  • Yellow Metal: Represents confidence, desire, power, pride and love.

Concept

We combined the brand name with a familiar restaurant aesthetic that plays into the French name.

ZAS Air Group

Le Gout logo proposal
Proposal C

Font

Bigshot one

The font choice is a contemporary Didone. The design fits its product features and is best displayed naturally without distractions.

Colors

  • Valhalla: Represents energy, richness and elegance.
  • Ivory Black: Accent color.
  • Maroon: Represents intensity, passion and ambition.
  • Violet: Represents imagination, calmness and wisdom.

Concept

The font choice is a contemporary Didone. The design fits its product features and is best displayed naturally without distractions.

ZAS Air Group

Online Business Card Designs

ZAS Air Group

Zas Aviation

Website development

2- Website design

We created websites for each brand/branch using the selected graphic guidelines. We included visual and contextual elements that communicate the brand’s principles and clearly define the different brands within the company.

ZAS Air Group

Sky Culinaire

Website development

2- Website design

We created websites for each brand, always considering the graphic guidelines. We also used visual elements that transmit the brand’s principles and included important sections for each business in their sitemaps.

ZAS Air Group

Le Gout

Website development

2- Website design

We created websites for each brand, always considering the graphic guidelines. We also used visual elements that transmit the brand’s principles and included important sections for each business in their sitemaps.

ZAS Air Group

Zas Jet Clib

Website development

2- Website design

We created websites for each brand, always considering the graphic guidelines. We also used visual elements that transmit the brand’s principles and included important sections for each business in their sitemaps.

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